Products
Over
Pitches
Product development meets acceleration.
8 weeks to turn vision into validation.
Your foundation for sustainable startup success
Validate Design prep
for Pre-Seed in 8 Weeks
Supercharge your growthjourneywith
RightShift Accelerator
Apply Now
Products
Over
Pitches
Apply Now
Product development meets acceleration.
8 weeks to turn vision into validation.
Your foundation for
sustainable startup success
Validate Design prep
for Pre-Seed in 8 Weeks
Supercharge your growthjourneywith
RightShift Accelerator

Accelerators perfect your pitch. We perfect your product. Partner with us to build something users need and love.

Combining deep product expertise, proven methodology and comprehensive resources we help founders build right from day one.

REIMAGINING ACCELERATION
Traditional accelerators focus on pitch decks, but 70% of startups fail due to product challenges. We aspire to change that. By helping founders build real products and gain actual user traction, we're enabling founders to raise on their terms, backed by real market validation.
Apply Now
8 Weeks To Build What Matters
VALIDATE & BUILD FRAMEWORK
Follow our battle-tested roadmap: validate your problem statement, identify your ideal customer profile, build your MVP hypothesis, and launch your product. Each week brings you closer to market validation with real user feedback
STARTUP
EXPERTISE
STARTUP EXPERTISE
Learn from founders who've been there. Our team brings decades of experience building and scaling successful startups. Skip the common pitfalls and leverage battle-tested strategies for product development and growth.
PRODUCT RESOURCES
Access our complete development engine: dedicated designers, developers, product managers, and growth experts. We provide everything you need to turn your vision into a market-ready product.
INVESTMENT READINESS
Graduate with more than a pitch deck. Get a validated product, real user traction, comprehensive data room, and everything else you need to showcase value to investors. Raise on your terms with proof, not just potential.
FOUNDER ECOSYSTEM
Join a powerful network of current and alumni founders, industry experts, and startup veterans. Tap into shared experiences, collaborate on challenges, and grow together in our active builder community.
AND
MUCH MORE
YOUR 8-WEEK PRODUCT-FIRST JOURNEY
Week 1

Intro and orientation

Welcome to the Accelerator
This week, you'll lay the groundwork by understanding the program structure, setting up communication channels, and connecting with your cohort to foster collaboration and support.
Prepare for Success
Set up your Data Room to organize critical files and introduce yourself in Slack to share your goals and network with peers. These steps will prepare you for the problem-definition phase next week.
Week 2

Problem statement definition

Define Your Problem
Crafting a clear problem statement is vital to identifying the specific issue you're solving, who it affects, and why it matters. A well-defined problem becomes the foundation for a successful product and pitch.
Validate with Customer Insights
Conduct customer interviews to confirm your problem exists and refine your understanding. Use real feedback to update your Problem Statement slide and begin building your Fundraising Deck.
Week 3

Customer Segmentation & ICP Identification

Pinpoint Your Target Audience
Focus on identifying customer segments based on demographic, behavioral, psychographic, and geographic traits to determine your Ideal Customer Profile (ICP). Prioritize the group with the most urgent need for your solution.
Validate and Focus
Validate your segments through detailed customer interviews and update your Lean Canvas with insights. Use the feedback to refine your ICP and tailor your Problem, Solution, and Unique Value Proposition.
Week 4

Product Features & Roadmap

Laying the Groundwork for Your Testable Product
Build a strategic roadmap that prioritizes critical features and assumptions. Use this as a foundation for developing an early Testable Product to validate your solution’s core value with confidence.
Steps to Build Your Roadmap
Pinpoint assumptions, craft testable hypotheses, and outline essential features. Prioritize by factors like ease, value, and risk, designing a streamlined roadmap to guide your Testable Product development.
 

Business review

Week 5

Building & Branding

Build and Validate Your Product
Develop a professional brand identity and a Testable Product focusing on a key feature. Use AI tools and customer feedback to refine your product and establish credibility with investors.
Prepare Your Investor Pitch
Create and practice a strong pitch script. Incorporate feedback to improve clarity and confidence, ensuring readiness for impactful investor presentations.
Week 6

Testing & Traction

Transform Feedback into Action
Leverage user insights to refine your Testable Product and validate its core value. Conduct interviews, iterate based on feedback, and ensure alignment with your Ideal Customer Profile.
Launch and Build Traction
Execute data-driven ad campaigns to measure traction and gather early metrics. Use this quantitative data alongside interview insights to optimize both your product and marketing efforts.
Week 7

Go-to-Market & Readiness

Refine Your Product and Gain Insights
Conduct additional customer interviews and analyze both qualitative and quantitative feedback to refine your Testable Product. Focus on enhancing value perception, message clarity, and the effectiveness of your Call to Action.
Elevate Your Pitch and Materials
Update your fundraising deck and executive summary to reflect traction, strategy, and financials. Practice pitching with visuals to refine your delivery, build confidence, and prepare for engaging investor presentations.
Week 8

Graduation

Finalize Your Investor Pitch and Documents
Craft a compelling 3-minute pitch video that highlights your core message and upload it to share with investors. Ensure your data room is complete with a well-organized collection of all essential documents, including your fundraising deck, executive summary, and SAFE.
Master Fundraising Basics and Graduate Strong
Familiarize yourself with SAFEs and actionable fundraising tips to build investor relationships effectively. Celebrate your progress and prepare to shine during Demo Day as you pitch your startup to potential investors and partners.
Your Launchpad to Rapid Growth
Week 1

Intro and Orientation

Welcome to the Accelerator
This week, you'll lay the groundwork by understanding the program structure, setting up communication channels, and connecting with your cohort to foster collaboration and support.
Prepare for Success
Set up your Data Room to organize critical files and introduce yourself in Slack to share your goals and network with peers. These steps will prepare you for the problem-definition phase next week.
Week 2

Problem Statement Definition

Define Your Problem
Crafting a clear problem statement is vital to identifying the specific issue you're solving, who it affects, and why it matters. A well-defined problem becomes the foundation for a successful product and pitch.
Validate with Customer Insights
Conduct customer interviews to confirm your problem exists and refine your understanding. Use real feedback to update your Problem Statement slide and begin building your Fundraising Deck.
Week 3

Customer Segmentation & ICP Identification

Pinpoint Your Target Audience
Focus on identifying customer segments based on demographic, behavioral, psychographic, and geographic traits to determine your Ideal Customer Profile (ICP). Prioritize the group with the most urgent need for your solution.
Validate and Focus
Validate your segments through detailed customer interviews and update your Lean Canvas with insights. Use the feedback to refine your ICP and tailor your Problem, Solution, and Unique Value Proposition.
Week 4

Product Features & Roadmap

Laying the Groundwork for Your Testable Product
Build a strategic roadmap that prioritizes critical features and assumptions. Use this as a foundation for developing an early Testable Product to validate your solution’s core value with confidence.
Steps to Build Your Roadmap
Pinpoint assumptions, craft testable hypotheses, and outline essential features. Prioritize by factors like ease, value, and risk, designing a streamlined roadmap to guide your Testable Product development.
 

Business review

Week 5

Building & Branding

Build and Validate Your Product
Develop a professional brand identity and a Testable Product focusing on a key feature. Use AI tools and customer feedback to refine your product and establish credibility with investors.
Prepare Your Investor Pitch
Create and practice a strong pitch script. Incorporate feedback to improve clarity and confidence, ensuring readiness for impactful investor presentations.
Week 6

Testing & Traction

Transform Feedback into Action
Leverage user insights to refine your Testable Product and validate its core value. Conduct interviews, iterate based on feedback, and ensure alignment with your Ideal Customer Profile.
Launch and Build Traction
Execute data-driven ad campaigns to measure traction and gather early metrics. Use this quantitative data alongside interview insights to optimize both your product and marketing efforts.
Week 7

Go-to-Market & Readiness

Refine Your Product and Gain Insights
Conduct additional customer interviews and analyze both qualitative and quantitative feedback to refine your Testable Product. Focus on enhancing value perception, message clarity, and the effectiveness of your Call to Action.
Elevate Your Pitch and Materials
Update your fundraising deck and executive summary to reflect traction, strategy, and financials. Practice pitching with visuals to refine your delivery, build confidence, and prepare for engaging investor presentations.
Week 8

Graduation

Finalize Your Investor Pitch and Documents
Craft a compelling 3-minute pitch video that highlights your core message and upload it to share with investors. Ensure your data room is complete with a well-organized collection of all essential documents, including your fundraising deck, executive summary, and SAFE.
Master Fundraising Basics and Graduate Strong
Familiarize yourself with SAFEs and actionable fundraising tips to build investor relationships effectively. Celebrate your progress and prepare to shine during Demo Day as you pitch your startup to potential investors and partners.
Your Launchpad to Rapid Growth
Week 1

Intro and Orientation

Welcome to the Accelerator
This week, you'll lay the groundwork by understanding the program structure, setting up communication channels, and connecting with your cohort to foster collaboration and support.
Prepare for Success
Set up your Data Room to organize critical files and introduce yourself in Slack to share your goals and network with peers. These steps will prepare you for the problem-definition phase next week.
Week 2

Problem Statement Definition

Define Your Problem
Crafting a clear problem statement is vital to identifying the specific issue you're solving, who it affects, and why it matters. A well-defined problem becomes the foundation for a successful product and pitch.
Validate with Customer Insights
Conduct customer interviews to confirm your problem exists and refine your understanding. Use real feedback to update your Problem Statement slide and begin building your Fundraising Deck.
Week 3

Customer Segmentation & ICP Identification

Pinpoint Your Target Audience
Focus on identifying customer segments based on demographic, behavioral, psychographic, and geographic traits to determine your Ideal Customer Profile (ICP). Prioritize the group with the most urgent need for your solution.
Validate and Focus
Validate your segments through detailed customer interviews and update your Lean Canvas with insights. Use the feedback to refine your ICP and tailor your Problem, Solution, and Unique Value Proposition.
Week 4

Product Features & Roadmap

Laying the Groundwork for Your Testable Product
Build a strategic roadmap that prioritizes critical features and assumptions. Use this as a foundation for developing an early Testable Product to validate your solution’s core value with confidence.
Steps to Build Your Roadmap
Pinpoint assumptions, craft testable hypotheses, and outline essential features. Prioritize by factors like ease, value, and risk, designing a streamlined roadmap to guide your Testable Product development.
 

Business review

Week 5

Building & Branding

Build and Validate Your Product
Develop a professional brand identity and a Testable Product focusing on a key feature. Use AI tools and customer feedback to refine your product and establish credibility with investors.
Prepare Your Investor Pitch
Create and practice a strong pitch script. Incorporate feedback to improve clarity and confidence, ensuring readiness for impactful investor presentations.
Week 6

Testing & Traction

Transform Feedback into Action
Leverage user insights to refine your Testable Product and validate its core value. Conduct interviews, iterate based on feedback, and ensure alignment with your Ideal Customer Profile.
Launch and Build Traction
Execute data-driven ad campaigns to measure traction and gather early metrics. Use this quantitative data alongside interview insights to optimize both your product and marketing efforts.
Week 7

Go-to-Market & Readiness

Refine Your Product and Gain Insights
Conduct additional customer interviews and analyze both qualitative and quantitative feedback to refine your Testable Product. Focus on enhancing value perception, message clarity, and the effectiveness of your Call to Action.
Elevate Your Pitch and Materials
Update your fundraising deck and executive summary to reflect traction, strategy, and financials. Practice pitching with visuals to refine your delivery, build confidence, and prepare for engaging investor presentations.
Week 8

Graduation

Finalize Your Investor Pitch and Documents
Craft a compelling 3-minute pitch video that highlights your core message and upload it to share with investors. Ensure your data room is complete with a well-organized collection of all essential documents, including your fundraising deck, executive summary, and SAFE.
Master Fundraising Basics and Graduate Strong
Familiarize yourself with SAFEs and actionable fundraising tips to build investor relationships effectively. Celebrate your progress and prepare to shine during Demo Day as you pitch your startup to potential investors and partners.
Your Launchpad to Rapid Growth
Week 1

Intro and Orientation

Welcome to the Accelerator
This week, you'll lay the groundwork by understanding the program structure, setting up communication channels, and connecting with your cohort to foster collaboration and support.
Prepare for Success
Set up your Data Room to organize critical files and introduce yourself in Slack to share your goals and network with peers. These steps will prepare you for the problem-definition phase next week.
Week 2

Problem Statement Definition

Define Your Problem
Crafting a clear problem statement is vital to identifying the specific issue you're solving, who it affects, and why it matters. A well-defined problem becomes the foundation for a successful product and pitch.
Validate with Customer Insights
Conduct customer interviews to confirm your problem exists and refine your understanding. Use real feedback to update your Problem Statement slide and begin building your Fundraising Deck.
Week 3

Customer Segmentation & ICP Identification

Pinpoint Your Target Audience
Focus on identifying customer segments based on demographic, behavioral, psychographic, and geographic traits to determine your Ideal Customer Profile (ICP). Prioritize the group with the most urgent need for your solution.
Validate and Focus
Validate your segments through detailed customer interviews and update your Lean Canvas with insights. Use the feedback to refine your ICP and tailor your Problem, Solution, and Unique Value Proposition.
Week 4

Product Features & Roadmap

Laying the Groundwork for Your Testable Product
Build a strategic roadmap that prioritizes critical features and assumptions. Use this as a foundation for developing an early Testable Product to validate your solution’s core value with confidence.
Steps to Build Your Roadmap
Pinpoint assumptions, craft testable hypotheses, and outline essential features. Prioritize by factors like ease, value, and risk, designing a streamlined roadmap to guide your Testable Product development.
 

Business review

Week 5

Building & Branding

Build and Validate Your Product
Develop a professional brand identity and a Testable Product focusing on a key feature. Use AI tools and customer feedback to refine your product and establish credibility with investors.
Prepare Your Investor Pitch
Create and practice a strong pitch script. Incorporate feedback to improve clarity and confidence, ensuring readiness for impactful investor presentations.
Week 6

Testing & Traction

Transform Feedback into Action
Leverage user insights to refine your Testable Product and validate its core value. Conduct interviews, iterate based on feedback, and ensure alignment with your Ideal Customer Profile.
Launch and Build Traction
Execute data-driven ad campaigns to measure traction and gather early metrics. Use this quantitative data alongside interview insights to optimize both your product and marketing efforts.
Week 7

Go-to-Market & Readiness

Refine Your Product and Gain Insights
Conduct additional customer interviews and analyze both qualitative and quantitative feedback to refine your Testable Product. Focus on enhancing value perception, message clarity, and the effectiveness of your Call to Action.
Elevate Your Pitch and Materials
Update your fundraising deck and executive summary to reflect traction, strategy, and financials. Practice pitching with visuals to refine your delivery, build confidence, and prepare for engaging investor presentations.
Week 8

Graduation

Finalize Your Investor Pitch and Documents
Craft a compelling 3-minute pitch video that highlights your core message and upload it to share with investors. Ensure your data room is complete with a well-organized collection of all essential documents, including your fundraising deck, executive summary, and SAFE.
Master Fundraising Basics and Graduate Strong
Familiarize yourself with SAFEs and actionable fundraising tips to build investor relationships effectively. Celebrate your progress and prepare to shine during Demo Day as you pitch your startup to potential investors and partners.
WEEKS
8
ABSOLUTELY FREE
Zero equity, zero fees. We invest in founder success by providing development resources, technical expertise, and hands-on support worth over $75,000.
TOTAL SUPPORT
Access our full product development team, technical resources, and founder expertise throughout your journey. From ideation to launch, you'll have dedicated support at every step.
easy to apply
Submit your vision
Simple 15-minute process focused on your vision and commitment to building
Validate & Build
Turn your idea into a real product with our  team of strategists, designers and engineers
Raise With Traction
Approach investors with more than just slides - show them real product validation
WEEKS
DURATION
8
ABSOLUTELY FREE
Lorem ipsum dolor sit amet consectetur. Ultrices cursus lacus diam turpis.
WEEKS
8
ABSOLUTELY FREE
Zero equity, zero fees. We invest in founder success by providing development resources, technical expertise, and hands-on support worth over $75,000.
TOTAL SUPPORT
Access our full product development team, technical resources, and founder expertise throughout your journey. From ideation to launch, you'll have dedicated support at every step.
easy to apply
Submit your vision
Simple 15-minute process focused on your vision and commitment to building
Validate & Build
Turn your idea into a real product with our  team of strategists, designers and engineers
Raise With Traction
Approach investors with more than just slides - show them real product validation
Your Success Starts Here
Apply Now
BUILT WITH RIGHTSHIFT
Health Tech
Sport Tech
HR Tech
Entertainment Tech
Music Tech
LAUNCH CREW: YOUR product PARTNERS

I’m a maker passionate about startups and the future of work. I love ideating and launching products. I founded a VC-backed startup that grew to $2M in top-line revenue and have supported the growth of 150 startups across the U.S., Latin America, Asia, and Europe. Originally from Argentina, I’ve spent the past 10 years living around the world.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse sodales ligula nec odio interdum maximus in et ante. Vestibulum semper felis in vestibulum volutpat. Duis tempor vestibulum lacinia. Aliquam mollis rutrum nulla, ac sagittis risus dictum ac. Nunc tempor pharetra lorem, ut hendrerit nunc ullamcorper quis. Cras dapibus eget dolor quis egestas. Cras porttitor diam in dapibus sollicitudin. Integer laoreet a urna vitae pharetra. Maecenas in neque mollis, luctus mi vel, placerat nulla. Nulla dictum lorem elit, ut gravida lorem mattis et. Integer magna erat, imperdiet non tellus id, tincidunt ullamcorper ex. Duis pharetra vulputate leo, quis rutrum diam posuere in.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse sodales ligula nec odio interdum maximus in et ante. Vestibulum semper felis in vestibulum volutpat. Duis tempor vestibulum lacinia. Aliquam mollis rutrum nulla, ac sagittis risus dictum ac. Nunc tempor pharetra lorem, ut hendrerit nunc ullamcorper quis. Cras dapibus eget dolor quis egestas. Cras porttitor diam in dapibus sollicitudin. Integer laoreet a urna vitae pharetra. Maecenas in neque mollis, luctus mi vel, placerat nulla. Nulla dictum lorem elit, ut gravida lorem mattis et. Integer magna erat, imperdiet non tellus id, tincidunt ullamcorper ex. Duis pharetra vulputate leo, quis rutrum diam posuere in.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse sodales ligula nec odio interdum maximus in et ante. Vestibulum semper felis in vestibulum volutpat. Duis tempor vestibulum lacinia. Aliquam mollis rutrum nulla, ac sagittis risus dictum ac. Nunc tempor pharetra lorem, ut hendrerit nunc ullamcorper quis. Cras dapibus eget dolor quis egestas. Cras porttitor diam in dapibus sollicitudin. Integer laoreet a urna vitae pharetra. Maecenas in neque mollis, luctus mi vel, placerat nulla. Nulla dictum lorem elit, ut gravida lorem mattis et. Integer magna erat, imperdiet non tellus id, tincidunt ullamcorper ex. Duis pharetra vulputate leo, quis rutrum diam posuere in.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse sodales ligula nec odio interdum maximus in et ante. Vestibulum semper felis in vestibulum volutpat. Duis tempor vestibulum lacinia. Aliquam mollis rutrum nulla, ac sagittis risus dictum ac. Nunc tempor pharetra lorem, ut hendrerit nunc ullamcorper quis. Cras dapibus eget dolor quis egestas. Cras porttitor diam in dapibus sollicitudin. Integer laoreet a urna vitae pharetra. Maecenas in neque mollis, luctus mi vel, placerat nulla. Nulla dictum lorem elit, ut gravida lorem mattis et. Integer magna erat, imperdiet non tellus id, tincidunt ullamcorper ex. Duis pharetra vulputate leo, quis rutrum diam posuere in.

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FAQ
Why should I choose Right Shift instead of a traditional accelerator?
Is 8 weeks long enough compared to other accelerators' 3-4 month programs?
What benefits do I get upon graduating from the Right Shift Accelerator?
Does Right Shift invest, and if so, when?
How does Right Shift invest in its participants?
Why do you offer service credits instead of giving cash in Tranche 1?
Is trading equity for up to $30K in service credits a good deal?
What if IntuitioLabs doesn’t match my technical needs?
What control do I have over how the development hours are used?
What happens after the 3 months of follow-up support ends?
Why is there only a 4-week activation window for the development credits?

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