Products
Over
Pitches
Product development meets acceleration.
8 weeks to turn vision into validation.
Your foundation for sustainable startup success
Validate Design prep
for Pre-Seed in 8 Weeks
Supercharge your growthjourneywith
RightShift Accelerator
Apply Now
Products
Over
Pitches
Apply Now
Product development meets acceleration.
8 weeks to turn vision into validation.
Your foundation for
sustainable startup success
Validate Design prep
for Pre-Seed in 8 Weeks
Supercharge your growthjourneywith
RightShift Accelerator

Accelerators perfect your pitch. We perfect your product. Partner with us to build something users need and love.

Combining deep product expertise, proven methodology and comprehensive resources we help founders build right from day one.

REIMAGINING ACCELERATION
Traditional accelerators focus on pitch decks, but 70% of startups fail due to product challenges. We aspire to change that. By helping founders build real products and gain actual user traction, we're enabling founders to raise on their terms, backed by real market validation.
Apply Now
8 Weeks To Build What Matters
VALIDATE & BUILD FRAMEWORK
Follow our battle-tested roadmap: validate your problem statement, identify your ideal customer profile, build your MVP hypothesis, and launch your product. Each week brings you closer to market validation with real user feedback
STARTUP
EXPERTISE
Learn from founders who've been there. Our team brings decades of experience building and scaling successful startups. Skip the common pitfalls and leverage battle-tested strategies for product development and growth.
PRODUCT RESOURCES
Access our complete development engine: dedicated designers, developers, product managers, and growth experts. We provide everything you need to turn your vision into a market-ready product.
INVESTMENT READINESS
Graduate with more than a pitch deck. Get a validated product, real user traction, comprehensive data room, and everything else you need to showcase value to investors. Raise on your terms with proof, not just potential.
FOUNDER ECOSYSTEM
Join a powerful network of current and alumni founders, industry experts, and startup veterans. Tap into shared experiences, collaborate on challenges, and grow together in our active builder community.
AND
MUCH MORE
YOUR 8-WEEK PRODUCT-FIRST JOURNEY
Week 1

Intro and orientation

Week 2

Problem statement definition

Problem Discovery
You'll map out your target market's pain points through structured research methods and customer discovery interviews. You'll use our frameworks to validate your assumptions with real market data.
Early Feedback
You'll start talking to potential customers right away. You'll conduct customer interviews using our proven methods to validate if the problem you want to solve actually exists and how painful it is.
Week 3

Customer segmentation

Craft Your Customer Profiles
You'll map out detailed descriptions of your potential customers across four key areas: who they are, what they do, how they think, and where they are. Use our templates to design specific segments, blending demographics, behaviors, and mindsets, to pinpoint your most relevant customers.
Test and Confirm Your Findings
Interact with a select group from each segment through in-depth interviews. Use our proven questioning techniques to uncover their deeper challenges. Document their exact feedback in our Interview Results template to determine the segment that urgently needs your solution.
Week 4

Ideal Customer Profile Validation

Value Canvas Creation
You'll map out your customer segments using our Value Proposition Canvas. You'll detail their jobs-to-be-done, pains, and desired gains for each segment. You'll turn customer research into actionable insights that shape your product.
Find Your Perfect Customer
You'll interview additional new people who exactly match your target segments. You'll use our scoring framework to evaluate problem intensity, accessibility, willingness to pay, and urgency. You'll identify the one customer segment that needs your solution most.
 

Business review

Week 5

MVP Hypothesis & Roadmap

Five Steps to MVP
You'll work through our proven 5-step MVP process: from mapping assumptions to designing experiments, you'll create a clear path to building what matters most.
Build Your MVP Roadmap
You'll create a strategic roadmap of features prioritized by impact and ease of implementation. You'll use our scoring system to evaluate each feature across business value, implementation effort, and risk. You'll map out a  build plan focused on what matters most.
Week 6

Building & Branding

Design Your Brand Kit
You'll create your  brand identity  using tested and supported AI tool sets. You'll generate your logo, brand colors, and key visuals. You'll also use AI tools to create mockups of your core product features for your pitch deck.
Product Design Sprint
You'll bring your most critical feature to life through a  prototype. You'll  select from a wide array of options from  Figma to no-code or low code tools to create an interactive version of your solution. You'll then validate it through real user testing to ensure it solves your customer's core problem.
Week 7

Go-to-Market

Launch Your Landing Page
You'll build a high-converting compelling landing pages using tested AI tools  You'll craft your unique value proposition, add social proof, and create clear calls-to-action that drive visitors to take action.
Test Market Demand
You'll validate your landing page through user testing and real-world traffic. You'll run targeted ad campaigns to measure actual market interest, track conversion metrics, and gather data to optimize your messaging.
Week 8

Graduation

Perfect Your Pitch
You'll create a compelling 3-minute pitch video that captures your startup's story. You'll follow our proven structure to showcase your problem, solution, market opportunity, and traction. You'll practice and refine until your message is clear and impactful.
Investment Readiness
You'll organize your complete data room with all essential documents investors need - from your fundraising deck to financial projections. You'll prepare your SAFE documentation and ensure everything is structured for potential investment conversations.
Your Launchpad to Rapid Growth
Week 1

START THE PROGRAM

Week 2

Problem statement definition

Problem Discovery
You'll map out your target market's pain points through structured research methods and customer discovery interviews. You'll use our frameworks to validate your assumptions with real market data.
Early Feedback
You'll start talking to potential customers right away. You'll conduct customer interviews using our proven methods to validate if the problem you want to solve actually exists and how painful it is.
Week 3

Customer segmentation

Craft Your Customer Profiles
You'll map out detailed descriptions of your potential customers across four key areas: who they are, what they do, how they think, and where they are. Use our templates to design specific segments, blending demographics, behaviors, and mindsets, to pinpoint your most relevant customers.
Test and Confirm Your Findings
Interact with a select group from each segment through in-depth interviews. Use our proven questioning techniques to uncover their deeper challenges. Document their exact feedback in our Interview Results template to determine the segment that urgently needs your solution.
Week 4

Ideal Customer Profile Validation

Value Canvas Creation
You'll map out your customer segments using our Value Proposition Canvas. You'll detail their jobs-to-be-done, pains, and desired gains for each segment. You'll turn customer research into actionable insights that shape your product.
Find Your Perfect Customer
You'll interview additional new people who exactly match your target segments. You'll use our scoring framework to evaluate problem intensity, accessibility, willingness to pay, and urgency. You'll identify the one customer segment that needs your solution most.
 

Business review

Week 5

MVP Hypothesis & Roadmap

Five Steps to MVP
You'll work through our proven 5-step MVP process: from mapping assumptions to designing experiments, you'll create a clear path to building what matters most.
Build Your MVP Roadmap
You'll create a strategic roadmap of features prioritized by impact and ease of implementation. You'll use our scoring system to evaluate each feature across business value, implementation effort, and risk. You'll map out a  build plan focused on what matters most.
Week 6

Building & Branding

Design Your Brand Kit
You'll create your  brand identity  using tested and supported AI tool sets. You'll generate your logo, brand colors, and key visuals. You'll also use AI tools to create mockups of your core product features for your pitch deck.
Product Design Sprint
You'll bring your most critical feature to life through a  prototype. You'll  select from a wide array of options from  Figma to no-code or low code tools to create an interactive version of your solution. You'll then validate it through real user testing to ensure it solves your customer's core problem.
Week 7

Go-to-Market

Launch Your Landing Page
You'll build a high-converting compelling landing pages using tested AI tools  You'll craft your unique value proposition, add social proof, and create clear calls-to-action that drive visitors to take action.
Test Market Demand
You'll validate your landing page through user testing and real-world traffic. You'll run targeted ad campaigns to measure actual market interest, track conversion metrics, and gather data to optimize your messaging.
Week 8

Graduation

Perfect Your Pitch
You'll create a compelling 3-minute pitch video that captures your startup's story. You'll follow our proven structure to showcase your problem, solution, market opportunity, and traction. You'll practice and refine until your message is clear and impactful.
Investment Readiness
You'll organize your complete data room with all essential documents investors need - from your fundraising deck to financial projections. You'll prepare your SAFE documentation and ensure everything is structured for potential investment conversations.
Your Launchpad to Rapid Growth
Week 1

START THE PROGRAM

Week 2

Problem statement definition

Problem Discovery
You'll map out your target market's pain points through structured research methods and customer discovery interviews. You'll use our frameworks to validate your assumptions with real market data.
Early Feedback
You'll start talking to potential customers right away. You'll conduct customer interviews using our proven methods to validate if the problem you want to solve actually exists and how painful it is.
Week 3

Customer segmentation

Craft Your Customer Profiles
You'll map out detailed descriptions of your potential customers across four key areas: who they are, what they do, how they think, and where they are. Use our templates to design specific segments, blending demographics, behaviors, and mindsets, to pinpoint your most relevant customers.
Test and Confirm Your Findings
Interact with a select group from each segment through in-depth interviews. Use our proven questioning techniques to uncover their deeper challenges. Document their exact feedback in our Interview Results template to determine the segment that urgently needs your solution.
Week 4

Ideal Customer Profile Validation

Value Canvas Creation
You'll map out your customer segments using our Value Proposition Canvas. You'll detail their jobs-to-be-done, pains, and desired gains for each segment. You'll turn customer research into actionable insights that shape your product.
Find Your Perfect Customer
You'll interview additional new people who exactly match your target segments. You'll use our scoring framework to evaluate problem intensity, accessibility, willingness to pay, and urgency. You'll identify the one customer segment that needs your solution most.
 

Business review

Week 5

MVP Hypothesis & Roadmap

Five Steps to MVP
You'll work through our proven 5-step MVP process: from mapping assumptions to designing experiments, you'll create a clear path to building what matters most.
Build Your MVP Roadmap
You'll create a strategic roadmap of features prioritized by impact and ease of implementation. You'll use our scoring system to evaluate each feature across business value, implementation effort, and risk. You'll map out a  build plan focused on what matters most.
Week 6

Building & Branding

Design Your Brand Kit
You'll create your  brand identity  using tested and supported AI tool sets. You'll generate your logo, brand colors, and key visuals. You'll also use AI tools to create mockups of your core product features for your pitch deck."
Product Design Sprint
You'll bring your most critical feature to life through a  prototype. You'll  select from a wide array of options from  Figma to no-code or low code tools to create an interactive version of your solution. You'll then validate it through real user testing to ensure it solves your customer's core problem.
Week 7

Go-to-Market

Launch Your Landing Page
You'll build a high-converting compelling landing pages using tested AI tools  You'll craft your unique value proposition, add social proof, and create clear calls-to-action that drive visitors to take action.
Test Market Demand
You'll validate your landing page through user testing and real-world traffic. You'll run targeted ad campaigns to measure actual market interest, track conversion metrics, and gather data to optimize your messaging.
Week 8

Graduation

Perfect Your Pitch
You'll create a compelling 3-minute pitch video that captures your startup's story. You'll follow our proven structure to showcase your problem, solution, market opportunity, and traction. You'll practice and refine until your message is clear and impactful.
Investment Readiness
You'll organize your complete data room with all essential documents investors need - from your fundraising deck to financial projections. You'll prepare your SAFE documentation and ensure everything is structured for potential investment conversations.
Your Launchpad to Rapid Growth
Week 1

START THE PROGRAM

Week 2

Problem statement definition

Problem Discovery
You'll map out your target market's pain points through structured research methods and customer discovery interviews. You'll use our frameworks to validate your assumptions with real market data.
Early Feedback
You'll start talking to potential customers right away. You'll conduct customer interviews using our proven methods to validate if the problem you want to solve actually exists and how painful it is.
Week 3

Customer segmentation

Craft Your Customer Profiles
You'll map out detailed descriptions of your potential customers across four key areas: who they are, what they do, how they think, and where they are. Use our templates to design specific segments, blending demographics, behaviors, and mindsets, to pinpoint your most relevant customers.
Test and Confirm Your Findings
Interact with a select group from each segment through in-depth interviews. Use our proven questioning techniques to uncover their deeper challenges. Document their exact feedback in our Interview Results template to determine the segment that urgently needs your solution.
Week 4

Ideal Customer Profile Validation

Value Canvas Creation
You'll map out your customer segments using our Value Proposition Canvas. You'll detail their jobs-to-be-done, pains, and desired gains for each segment. You'll turn customer research into actionable insights that shape your product.
Find Your Perfect Customer
You'll interview additional new people who exactly match your target segments. You'll use our scoring framework to evaluate problem intensity, accessibility, willingness to pay, and urgency. You'll identify the one customer segment that needs your solution most.
 

Business review

Week 5

MVP Hypothesis & Roadmap

Five Steps to MVP
You'll work through our proven 5-step MVP process: from mapping assumptions to designing experiments, you'll create a clear path to building what matters most.
Build Your MVP Roadmap
You'll create a strategic roadmap of features prioritized by impact and ease of implementation. You'll use our scoring system to evaluate each feature across business value, implementation effort, and risk. You'll map out a  build plan focused on what matters most.
Week 6

Building & Branding

Design Your Brand Kit
You'll create your  brand identity  using tested and supported AI tool sets. You'll generate your logo, brand colors, and key visuals. You'll also use AI tools to create mockups of your core product features for your pitch deck.
Product Design Sprint
You'll bring your most critical feature to life through a  prototype. You'll  select from a wide array of options from Figma to no-code or low code tools to create an interactive version of your solution. You'll then validate it through real user testing to ensure it solves your customer's core problem.
Week 7

Go-to-Market

Launch Your Landing Page
You'll build a high-converting compelling landing pages using tested AI tools  You'll craft your unique value proposition, add social proof, and create clear calls-to-action that drive visitors to take action.
Test Market Demand
You'll validate your landing page through user testing and real-world traffic. You'll run targeted ad campaigns to measure actual market interest, track conversion metrics, and gather data to optimize your messaging.
Week 8

Graduation

Perfect Your Pitch
You'll create a compelling 3-minute pitch video that captures your startup's story. You'll follow our proven structure to showcase your problem, solution, market opportunity, and traction. You'll practice and refine until your message is clear and impactful.
Investment Readiness
You'll organize your complete data room with all essential documents investors need - from your fundraising deck to financial projections. You'll prepare your SAFE documentation and ensure everything is structured for potential investment conversations.
WEEKS
8
ABSOLUTELY FREE
Zero equity, zero fees. We invest in founder success by providing development resources, technical expertise, and hands-on support worth over $75,000.
TOTAL SUPPORT
Access our full product development team, technical resources, and founder expertise throughout your journey. From ideation to launch, you'll have dedicated support at every step.
easy to apply
Submit your vision
Simple 15-minute process focused on your vision and commitment to building
Validate & Build
Turn your idea into a real product with our  team of strategists, designers and engineers
Raise With Traction
Approach investors with more than just slides - show them real product validation
WEEKS
DURATION
8
ABSOLUTELY FREE
Lorem ipsum dolor sit amet consectetur. Ultrices cursus lacus diam turpis.
WEEKS
8
ABSOLUTELY FREE
Zero equity, zero fees. We invest in founder success by providing development resources, technical expertise, and hands-on support worth over $75,000.
TOTAL SUPPORT
Access our full product development team, technical resources, and founder expertise throughout your journey. From ideation to launch, you'll have dedicated support at every step.
easy to apply
Submit your vision
Simple 15-minute process focused on your vision and commitment to building
Validate & Build
Turn your idea into a real product with our  team of strategists, designers and engineers
Raise With Traction
Approach investors with more than just slides - show them real product validation
Your Success Starts Here
Apply Now
BUILT WITH RIGHTSHIFT
Health Tech
Sport Tech
HR Tech
Entertainment Tech
Music Tech
LAUNCH CREW: YOUR product PARTNERS

I’m a maker passionate about startups and the future of work. I love ideating and launching products. I founded a VC-backed startup that grew to $2M in top-line revenue and have supported the growth of 150 startups across the U.S., Latin America, Asia, and Europe. Originally from Argentina, I’ve spent the past 10 years living around the world.

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FAQ
Why should I choose Right Shift instead of a traditional accelerator?
Is 8 weeks long enough compared to other accelerators' 3-4 month programs?
What benefits do I get upon graduating from the Right Shift Accelerator?
Does Right Shift invest, and if so, when?
How does Right Shift invest in its participants?
Why do you offer service credits instead of giving cash in Tranche 1?
Is trading equity for up to $30K in service credits a good deal?
What if IntuitioLabs doesn’t match my technical needs?
What control do I have over how the development hours are used?
What happens after the 3 months of follow-up support ends?
Why is there only a 4-week activation window for the development credits?

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